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  • Writer's pictureZoe Baick

Celebrating Athletic Achievements in Luxurious Style

Updated: Jul 29, 2022

On July 18, 2022, Luxury Experience & Co. celebrated athletic achievement and collaborated with the V Foundation to spread cancer awareness at the beautiful Petersen Automotive Museum. The event hosted athletes and celebrities alike, while featuring luxury brands. We're so happy to work with these brands this year and hope you check them out!


When they first started their journey in 2015, they set out to make something unique and minimal that would last. With Andar being a Spanish verb
meaning "to carry", their goal is to minimize and organize what you carry. Over the years, this sentiment has pushed them to create unique designs for everyday carry goods that they believe are practical and stylish. They believe in creating handcrafted goods using the highest quality materials. They aren't here to be just a replacement but an invitation to clean out the clutter, organize your life and carry what matters.

Altec Lansing

Founded in 1927, Altec Lansing is a audio electronics company that got their start in film with the release of The Jazz Singer when they developed the technology for the motion picture sound. Today, their primary products are loudspeakers and associated audio electronics for professional, home, automotive and multimedia applications. Popular loudspeakers included the Altec Lansing Duplex 600-series coaxial loudspeaker, studio monitors from the 1940s to the 1980s, and the Altec "Voice of the Theatre" line of loudspeakers widely used in movie theaters, concert halls. and also in rock concerts from the 1960s to the 1990s, such as custom designs used at Woodstock Festival. Guests were gifted special headphones made by Altec Lansing, and we hope they enjoy jamming to tunes with crystal clear tones.

The Art of Shaving

We are so happy to once again showcase the amazing products of The Art of Shaving. The brand offers elegant hand-crafted razors & shaving accessories for men. Their unrivaled products will elevate shaving from an act to an art. Get a smoother shaving experience with the Art of Shaving Pre-Shave Oil, designed to soften the beard and prepare the skin for a close and comfortable shave. Using a blend of botanical ingredients and pure Essential Oils, they designed the 4 Elements of the Perfect Shave to provide a comfortable shave, while helping you avoid common issues. Complete your routine with shaving products for the perfect shave. The results: a close shave and healthy looking skin.


A SHOC is Charged by Nature so you can be too. Born in the warm California sunshine with a vision to bring a “better for you” active energy to everything you pursue. Their electrolytes come from the ocean because the beach is the world's backyard. Their caffeine comes from plants because California is full of nature. And they’ve got every type of terrain, so their proprietary formula delivers big whether you’re scaling a mountain, running a trail, surfing a point break or just conquering your everyday life.
A SHOC features their natural energy blend with 300 mg plant-based caffeine to increase endurance, ocean mineral electrolytes to improve hydration, 9 essential amino acids to boost performance, and BCAA’s for muscle recovery. A SHOC ACCELERATOR features their natural energy blend with 200 mg plant-based caffeine to increase endurance, ocean mineral electrolytes to improve hydration, and plant-based thermogenics to accelerate your metabolism, which is the process by which your body converts what you eat and drink into energy. Available in a variety of great tasting flavors, for all you get in great taste, they are also excited about what you won’t find in their drinks: no sugar, no chemical preservatives, no artificial colors and no artificial flavors. Everything you need, nothing you don’t.

Bravo Sierra

Founded in 2018, Bravo Sierra is the first personal care company tested under the extreme conditions of active U.S. military service, bringing ops-grade performance to everyday civilians. With entirely USA-based engineering, sourcing and manufacturing processes—Bravo Sierra is dedicated to creating clean, responsibly-made products that are affordable, sustainable and accessible to everyone. Their best-in-class consumer-innovation model means all Bravo Sierra formulas are developed and optimized over time, based on the testing and feedback of Battalion—a digitally-native community of over 2,500 active duty service members and veterans, spanning all ages, ethnicities, genders and backgrounds. In recognition and appreciation of service, 5% of all Bravo Sierra sales are donated to Morale, Welfare and Recreation programs (M.W.R.) helping to provide a range of community support and quality of life programs for active duty service members, veterans, and their families.

Cardinal du Four Cognac

For over 700 years, “l'aygue ardente” has distinguished itself as one of the world’s most noble eaux-de-vie. Best known under the name Armagnac, this brandy rapidly became identified for having 40 virtues due to research conducted in 1310 by Maître Vital du Four. Vital Du Four, later known as Cardinal du Four, was recognized as a great intellect, accomplished theologian, man of science, who published a celebrated book about his remarkable discoveries, “To keep your health and stay on top form.” The original texts have been previously guarded in The Vatican library in Rome since the 14th century. This work bestowed an exceptional destiny for the Armagnac region of France. Cardinal du Four Armagnac, 21 Rébellion is a harmonious blend of choice vintages aged in 400-liter French oak casks from the forests of Monlezun and Limousin.

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CBD Move Free

CBD Move Free was developed to create unique CBD relief products that help you and move, enjoy life, and achieve more. Each product is designed to maximize everyday life activities by reducing joint and muscle discomfort so you can recover faster and better. Their products are crafted from a blend of organic ingredients that are infused with CBD in order to provide targeted relief to tender and sore areas. Using their product is simple – just apply to the targeted areas to relieve tension, reduce soreness, and promote relaxation.

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Celebrating Life

Celebrating Life is a Kaleidoscopic Event Brand, presenting and highlighting several initiatives and International companies and organizations. They produce high end experiences to have fun while they also acknowledge some of the most amazing people in the world and their accomplishments. They pair this with specially curated brands to give access to this elite group and provide new opportunities for growth and exposure. Their experienced team of founders and board of directors offer expertise and knowledge that is not found anywhere else. With Celebrating Life, your ideas for your event can come to life and then some.

Eli Lunzer Productions

Eli Lunzer Productions was founded in New York City by industry expert Eli “elpnation” Lunzer. ELP specializes in creating unique, innovative & custom events and experiences for brands, corporations, charities, individuals, and celebrities. This innovative company will strategize, develop, design and curate all event concepts and produce incredible results. Their expertise includes international events, conferences, holiday parties, product launches, weddings, bar/bat mitzvahs, charity galas and more. ELP has been fortunate over the years to work with incredible brands on executing memorable events. These relationships helped to form their brand development division which concentrates on seeking strategic partnerships and aligning those brands with the most results-oriented activation. In addition to assisting their brand partners in achieving major recognition, they have an extensive roster of professional athletes that are looking for events and brands to align themselves with. They enjoy immensely the opportunities they have to help both brands and athletes achieve their marketing goals in an enjoyable manner.

G.O.A.T. Fuel

To be a G.O.A.T. is to be the greatest of all time. That’s what NFL Hall of Famer, Jerry Rice and his family were envisioning when they founded G.O.A.T. Fuel ®. It is a lifestyle brand focused on bringing health-forward products and a G.O.A.T. mindset to consumers.They believe the term G.O.A.T. shouldn’t be reserved only just for athletes but anyone striving to be great. Greatness is a mindset, a work ethic and a belief system that has fueled humanity to achieve the unachievable. G.O.A.T. Fuel® provides a lifestyle and health-forward products to help their consumers fuel the best version of themselves. Their proprietary blend of green tea with EGCG, ginger, amino acids and cordyceps mushrooms will provide the energy you need to keep going on your path to achieving greatness in whatever you do.


With Gal Gadot as a founding partner, and a goal to make a “gooder” noodle, Goodles aims to make a better mac and cheese. After rigorous, independent testing of their products for over 400 different contaminants including chemicals, plastics, pesticides and other toxins, Clean Label Project has determined that GOODLES mac & cheese meets their highest standard. They are the first boxed mac and cheese ever to receive Clean Label certification, and they are so excited to lead the way with clean ingredients. We’ve tried Goodles, and you should too! These delicious boxes are an amazing, and healthier alternative, to a childhood favorite. Our favorite is the “Mover and Shaker”, their take on a Cacio E Pepe style pasta, and “Shella Good”, a delicious and creamy white cheddar and shell pasta. Try them today at Target, or on their online store.

Hollywood PhotoBooth

Hollywood Photo Booth is located in Los Angeles, California. President and Founder Mike Tertoole has been the driving force of Hollywood Photo Booth since its inception in 2006. Hollywood Photo Booth’s work has been widely recognized and respected as leaders in the event industry in Southern California. Their open-air photo booths, photo mosaic walls, green screen booths, and mobile photography activations have been used at thousands of events all over the West Coast, engaging hundreds of thousands of people and producing custom keepsakes that have generated millions of impressions across social media. Hollywood Photo Booths portfolio of satisfied clients includes Apple, Adam Sandler, American Express, Adidas, BET Awards, Comic-Con, Critics Choice Awards, Coca Cola, DirecTV, Disney, Eva Mendes, E3, Glee, Google, Grand Prix, Grammy Awards, Heidi Klum, IKEA, James Cameron, Los Angeles Dodgers, Marvel, Maroon 5, Microsoft, Mel Gibson, Miller/Coors, MTV Awards, Nike, Paramount Pictures, Red Bull, Real Housewives of BH, Two Broke Girls, Teen Choice Awards, YELP, and Universal Studios, among others.

Jazz Guetta Artist

Artist Jazz Guetta, based in Los Angeles, was born into a multi-cultural family, immersive and supportive of the arts. Jazz attended California Institute of the Arts, studying sculpture and painting. In the following three years he became an apprentice to various renowned artists. Although Jazz has been around art his entire life, Jazz’s own life in art started when he was in an accident that left him temporarily wheelchair bound. When Jazz was released from the hospital and arrived home, his father transformed the living room into a wheelchair accessible studio. Jazz’s restricted movement, obliged his arms to compensate and exaggerate expressing his emotions. Spray paint was the sole medium Jazz desired to paint with; its’ propulsion extended his range of movements, thus allowing him to express farther than any other medium. His large gestural strokes animate the boldness of movement and motion. The technique Jazz developed and absorbed through injury, consists of many overlapping sprays in vibrant and neutral colors, existing on their own, as well as coming together to make something bigger as a whole. The pain Jazz endured cultivated his passion, urging him to abandon all apprenticeships to focus on his ideas. He now stands on his own two feet and has painted murals all over the United States. We were honored to feature Jazz at our event.

Level Hotels & Furnished Suites

Level Hotels & Furnished Suites are designed, built, owned, and operated by Onni Group. An award-winning family real estate development business based in Vancouver, Canada, who, for over half a century, has been building and growing communities for people to live, work and play. It is this passion for community that has translated into the vision for the Level brand and their commitment to creating spaces where people come to feel at home. Located in some of North America’s most celebrated cities, Level Hotels & Furnished Suites specializes in welcoming guests for nightly and extended stays, offering the comforts of fully furnished suites, the genuine service of a boutique hotel and the exceptional amenities of an urban resort.

Marlowe Skincare

They believe that life is complicated enough, looking good and feeling amazing shouldn’t have to be. They are excited to team up with pro boxer Ryan Garcia, their new co-owner and Chief MARLOWE. officer. MARLOWE. is the only skincare line tough enough to get him clean after a hard training session. That’s one of the many reasons why they have joined forces. Whether just getting clean is your goal or grooming is your competitive sport, make sure you do it with MARLOWE. MARLOWE. sits proudly in your space, owning that cool corner of your bathroom; standing out amongst the clutter in your shower. In a sea of drab, let MARLOWE. help you look & feel good every day while taking care of your skin in a no nonsense kind of way. MARLOWE. has over 20,000 5 Star Ratings on Amazon. It is proven that once guys get their hands on MARLOWE. product, they keep coming back for more! Bring cleanliness to your masculinity.

Members Only

Members Only is a brand of clothing that became popular in the 1980s with its line of jackets. The brand was created in 1975 and introduced to American markets in 1980 by Europe Craft Imports. Members Only racer jackets were distinguished by their narrow epaulets and collar strap and their knitted trim; they were manufactured in a wide variety of colors. Their advertising tagline was "when you put it on, something happens". In the 2010s, Members Only continued to launch seasonal collections carried at online retailers as well as brick and mortar stores such as Urban Outfitters. It is one of the staples of popular culture and is one of the most notable and memorable street brands.


Nu Esthetics Spa is a woman-owned, boutique spa located in the heart of Ventura Blvd in Woodland Hills, California. Every service is completely customized with formulations and combinations unique to each client that walks through the door. They specialize in endermologie, facials, airbrush body tanning, body waxing, peels, and various forms of body massage. They know that being your true self, means treating yourself. Their services help women relax and recenter themselves, while also reminding them of how beautiful they truly are. We are so happy to be working with them once again, and hope the athletes find the same relief that we do.

Orleans Coffee

We host a lot of events in a year, working hard to make sure each one is as amazing and successful as the last is hard and tiring work. That’s why we rely on the best coffee around to energize us. Orleans Coffee, a New Orleans based coffee roaster, was founded in 1985 as one of the first specialty coffee companies to offer coffees via mail order. And they’ve been selling on the Web since 1997. They specialize in small batch roasting high quality coffee and espresso. They have an extensive offering of fine coffees from around the world, including single-origin coffee, blends, decaf, espresso, and flavored coffee. They also offer a wide variety of loose teas as well as tea and coffee brewing accessories.
For the commercial customer, they offer coffeehouse consulting and sell high end brands of espresso machines, grinders for both coffee and espresso, coffee and tea brewers, as well as granita machines and blenders. They also provide coffee to the majority of New Orleans coffee houses, as well as to local restaurants and hotels. If you've visited New Orleans, chances are, you've tasted coffee that was roasted at their roastery!

Pierre Cardin

Pierre Cardin’s world is made from multiple things, it is protean as well as avant-guardist. Fashion, accessories, jewelry, fragrances, furniture, theater costumes, tableware, and even Maxim’s restaurants. Such is the innovative world of Pierre Cardin’s brand. Geometric shapes related to the blending of traditional and new synthetic fabrics to create unique and inimitable lines, recognized all around the world. Everything represents an inexhaustible source of inspiration to the designer: Japan and China’s lifestyle during the 60’s and 70’s, all amazing and unusual encounters, everyday life, but also the social, cultural and industrial evolutions and revolutions. Each of his collections is evidence of a fierce appetite for experimentation.

project 7Security Group

Project 7 Security Groups' mission is to partner with their clients, understand their specific security needs, then provide them with industry-leading security options designed to protect the client's people, property, or processes. As a matter of good business practice, they thoroughly vet and hire only the most skilled personnel who bring an extremely dynamic combination of training and expertise to the protective environment. Their security professionals are culled from some of the US military's most highly skilled special operations forces, large city municipal police departments, and experts in the civilian executive protection fields. This unique mix of talent allows Project 7 Security to tailor their protective models to meet their customer’s needs anywhere in the world at a moment’s notice. Their comprehensive program management solutions, mission support, force protection, and expertise in diplomatic protection services, ensures that Project 7 Security Group stands out amongst its competitive peers as the best in the business. Their security services include full-time executive protection specialists, residential security officers, mobile cash transport teams, site security assessments, armed mobile patrol officers as well as alarm response agents, all working together to provide their clients the industry's best security services.

Schaffer Catering

Schaffer is your partner in creating premium event experiences. Their focus is to bring your vision to life through incomparable food, service and design. With over 20 years of event hospitality experience serving Los Angeles and beyond, they pride themselves on their professionalism that borders on perfectionism, their quality that surpasses expectation and the lasting relationships they form through doing what we love. At our event, they helped us create a menu fit for a star. For a hot summer day, they provided us with fresh and delicate bites including: sliders, vegetables with a homemade hummus, freshly made taro chips, and freshly baked cookies. Their services will ensure any event are memorable and crowd-pleasing.


Founded by Josh Snow in 2017, SNOW® is the premium leader in a family of brands focused on oral care products that deliver professional level results at-home. The future of oral care has never looked brighter! SNOW® teeth whitening products are loved by millions of fans. Over 13 million have shopped SNOW® in 2021 alone! They are excited to showcase their award winning lineup of oral cosmetic products, including teeth whitening strips and their famous teeth whitening systems. The team here at Snow® has spent several years formulating and enhancing their formulas to be best-in-class.
SNOW® is the best selling teeth whitening brand at major retailers like Best Buy and is also sold at Bed Bath & Beyond and Their mission at SNOW®️ is to bring innovative and efficacious products to enhance their customer’s confidence. SNOW®️ aims to be the global leader in premium oral cosmetics, helping millions to smile fearlessly.

The Perfect Jean

They were a conglomerate of mostly imperfect men (and a couple of extra perfect ladies) who set out on a mission. Their mission was to find a reasonably-priced stretch jean that they could comfortably wear all-day every day - whether working at the office, lounging on the couch, watching tv, busting olleys in a skate park, salsa dancing, squatting at the gym, squatting on the toilet, doing yoga poses, dunking a basketball like Bron Bron, sprinting full speed to the bar to grab a beer then getting too wasted and balling out Coyote Ugly style, etc. They successfully accomplished this mission. Therefore, they named their company “The Perfect Jean” (or TPJ to friends).

Tommy Bahama

Tommy Bahama is a world famous clothing brand with over 160 stores worldwide, 14 of which include a restaurant and bar. In 2007, the brand took their first steps into the liquor business and their endeavors became hugely successful. Since the launch of their first launch of alcohol, the company has release award-winning varieties of vodka and whiskey. At our Athlete gifting lounge event, we happily featured their “Tommy Travelers” -- Spirit Sparklers which are a fusion of their fine Tommy Bahama Vodka with tropical inspired natural flavors and bubbles. We are so happy to collaborate with this famous brand, as their values of style and sustainability greatly align with our own company’s values.

Zen Water

Zen Water’s goal is to clean up our oceans, while also spreading awareness of the plastic that harms our waters. They make their bottles from 100% recycled ocean-bound plastic. They rescue this plastic from at risk coastal environments, preventing it from reaching and polluting the ocean. By simply choosing ZenWTR, you’re helping save our oceans. By using 100% recycled ocean-bound plastic, they’re not only cleaning up coastlines, but they’re also supporting the creation of recycling programs where they don’t exist and supporting communities with new jobs and reliable incomes. When you drink know you’ve prevented up to 5 of those other bottles from causing pollution, plus you’re reducing greenhouse gasses too!

V Foundation

This year, Luxury Experience & Co collaborated with the V Foundation for our Athletes and Celebrity gifting lounge. The V Foundation for Cancer Research was founded by ESPN and legendary basketball coach Jim Valvano with one goal in mind: to achieve Victory Over Cancer®. Since its formation in 1993, the V Foundation has awarded nearly $290 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research. Due to generous donors, the Foundation has an endowment that covers administrative expenses. With roots in sports and wellness for all, we couldn’t be more proud and excited to team up with this wonderful foundation.

Check out these articles about our event!

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